Lunar Lion

Stem Students on a Moon Mission for Google’s Lunar XPRIZE

Market

North America

Service

Messaging Strategy, PR & Communications

Industry

Deeptech Discoveries

Lunar Lion

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"The students competed with deep pocketed, corporate players in the race to become the first mission to land on the Moon"

As the only university-led team in Google’s Lunar XPRIZE, the Penn State team faced many challenges. The students competed with deep pocketed, corporate players in the race to become the first mission to land on the Moon, then traverse across difficult surfaces and send back never before seen images of the Earth. The team needed support from funders, as well as attention for the university’s world-class space education system and students.

Awards & Thought Leadership

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Breakthrough

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"Within a matter of weeks, Lunar Lion graced the pages of Forbes, Fast Company, CNET and other outlets."

Within a matter of weeks, Lunar Lion graced the pages of Forbes, Fast Company, CNET and other outlets, while it also responded to incoming funding inquiries and requests from Bill Nye the Science Guy and The Explorer’s Club to support the team. MC2 also invited Mission Director, Michael Paul, to speak alongside zero2infinity and PlanetIQ on its SXSW Eco panel, Space: Earth’s Newest Ally Against Climate Change.

FIG 1. the goal of the competition is to be the first team to send a spacecraft to the Moon, traverse over 500 meters on its surface, and transmit data, including images, back to Earth.
FIG 2. the Lunar Lion team is made up of over 80 students, along with Penn State faculty and researchers.

Press Mentions

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