SHAPING BRANDS, SEEDING MARKETS

Our team of domain experts helps early to mid-stage companies attract capital, customers and mindshare through award-winning messaging and communication programs. By carving out space for meaningful conversations to occur, new ideas, models and markets emerge.

STRATEGIC MESSAGING. Architecting messages that will resonate with target audiences. New messaging strategies lend themselves to execution through:

  • Audience audits
  • Core and market messaging analysis
  • Positioning and category creation
  • Elevator pitch refinement
  • Sales team alignment
  • Intra-organizational training
  • Crisis planning and management

CONTENT CREATION. Issue-based needs may include crisis planning and communications, community outreach and public affairs. We write:

  • Press releases
  • Op-eds and blogs
  • Marketing collateral
  • Email campaigns
  • Infographics
  • Videos
  • Presentations
  • Website copy
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AUDIENCE ENGAGEMENT. Designed to gain third-party credibility for clients. Communications may include interviews with influential journalists and analysts, milestone publicity, press releases and media alerts.

  • Analyst programs
  • Digital, print, broadcast media campaigns
  • Social media management
  • Event management
  • Communication systems and logistics
  • Influencer introductions
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THOUGHT LEADERSHIP. Activities that elevate a company above its peers and provide opportunities to shape high-level perceptions and conversations. Thought leadership may include speaking at key events, gaining awards, placing bylines in publications and coordinating corporate or media events.

  • Public affairs commentary
  • Speaker programs
  • Award programs
  • Road shows