challenge

By 2050, the world’s population will swell to an unprecedented 9 billion people, forcing farmers to grow enough food to feed 2 billion more global inhabitants. Historically, the world food supply has relied on a handful of high-yield crop regions like the Punjab in India and the U.S. Corn Belt, but those regions have plateaued. Today these existing regions need to boost productivity in sustainable ways, but previously untapped land will need to be tapped to satiate the surging global population. To combat this impending food crisis, the agricultural sector is undergoing a period of rapid digitization. Farmers now have access to new hardware, software and big data innovations that are enabling them to continually and sustainably increase yields around the world.

ASSETS

As multinationals like Monsanto, Cargill and John Deere struggle to address growers’ increasingly diverse needs, Farmers Edge has differentiated itself with a an approach that incorporates hardware, software, and “boots on the ground” agronomic support. Moving from a farm-level to a more precise field-level, the company provides growers with highly specific, acre-by-acre intelligence required to make smarter decisions regarding crop health and productivity. Utilizing satellites, drones and micro weather stations, Farmers Edge is bringing farms outside the traditionally “data-rich” farm regions access to vital information to enable a new generation of global breadbaskets.

actions

  • Initiated a Tier A award program to highlight the technology contributions Farmers Edge has made to global agriculture.

  • Global media campaign, targeting 5 countries, spotlights the company’s high-profile talent acquisitions, strategic investment rounds and entrance into new markets.

  • Positioned CEO Wade Barnes at a wide array of top-tier industry events, from TEDx to the World Economic Forum Conference, where his strategic vision for digital agriculture has garnered widespread acclaim

results

  • Featured in the New York Times, Wall Street Journal, Newsweek, and Bloomberg, to name just a few, Farmers Edge has quickly carved out its place at the forefront of the agtech and precision agriculture conversations, appearing in over 150+ media articles as well as influential broadcast programs like Bloomberg TV.

  • High-profile awards include the 2016 World Economic Forum Technology Pioneer and PwC 2016 Innovator of the Year.

  • In addition, the company has dramatically increased its global footprint and brand visibility, branching into key agriculture markets like the U.S. Midwest, Brazil, Russia, and Australia.

Farmers Edge, the David to Monsanto’s Goliath

 
 
 

RESULTS

Farmers Edge widely viewed as heir apparent in precision ag space as it expands to North America, Brazil, Russia and Australia